In an industry rife with bloated salaries, talent pay is the most obvious area to cut. Some stars receive astronomical fees for their work and the “20 and 20” pay day – referring to a $20m upfront payment plus 20 per cent of the film’s gross before the studio earns a penny – is not uncommon.
Funny People, a Judd Apatow movie, was another box office turkey that the studio could not afford, given that the film cost an estimated $70m to produce – much more than previous films made by Mr Apatow.
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